Ritualized Research On "Panlong Cultural Tourism" Live Broadcast

With the development of the times and the advancement of technology,the media itself is undergoing earth-shaking changes.From TV broadcasting to smart phones,live broadcasting is not a new concept,but it has been given new connotations by the times.Live broadcasting is not just an increase in traditional media,or a gathering place for public entertainment and leisure.Live broadcasting serves as a service in the construction and development of the country.The digital infrastructure with publicity as its core feature of comprehensive reform and grassroots governance is worth exploring and exploring for its cultural connotations and social functions."Media ceremony" is a ritualized expression of "media events".Most of the existing studies have closely linked television and "rituals".Webcast and "rituals" are also inextricably linked.This article is based on Nick · Kurdish's cognition and understanding of "media ceremony" and Randall Collins' modeling and interpretation of "interactive ceremony" define "live broadcast ceremony" on the basis of "TV ceremony",and "live broadcast ceremony" is new A product that conforms to the development trend of the times in the media environment,the "live broadcast ceremony" can point out the direction for the future development of the live broadcast industry.The introduction clarifies the research background and significance of the topic,and combs the literature review on media rituals,ritual communication and webcasting research in recent years.The first chapter outlines the development of "media ceremony",from the evolution and research of "TV ceremony",the continuation and development of "live broadcast ceremony",puts forward the concept of "live broadcast ceremony",and clarifies the development process and ceremony performance of "TV ceremony" In order to reflect the ritualization of webcasting,through the analysis of the content,scenes and other elements of the webcast,define the "live-broadcasting ceremony",which effectively proves that webcasting also has ritual performance,and it is gradually established in the new media environment.As the social center spokesperson;Chapter 2 systematically summarizes the development of the Panlong District Culture and Tourism Bureau's government affairs We Chat,and emphasizes the status and role of the "Panlong Cultural Tourism" live broadcast,from the programmatic,collective,and regular,interaction,symbolism,and performance expounds the ritual performance of "Panlong Cultural Travel" live broadcast,and emphasizes its cultural connotation and social function;Chapter 3addresses the problems of "Panlong Cultural Travel" live broadcast.Innovative strategies that can help it improve;Chapter 4 focuses on the dissolution and reconstruction of ceremonial communication in the new media environment,emphasizes the importance of regaining ceremonies in the new media environment,and explores the transformation of the ritual of webcast into Southwest China The same level of live broadcast channels in underdeveloped areas provide valuable experience and how to help them get out of their predicaments.