Discourse Analysis Of Cultural Variety Shows

2017's cultural programs shine,and a series of cultural variety shows such as "see the word as the face","national treasure","extraordinary ingenuity" have sprung up.Through the conscious setting of cultural connotation,these TV programs not only inherit and carry forward excellent culture,but also enhance the cultural consciousness and cultural confidence of Chinese people.The discourse analysis of cultural variety shows,in-depth study of the program's discourse form,discourse expression and discourse mode,revealing the ideology and production process behind the text,not only contribute to the innovation and upgrading of the program,but also promote the sound development of the media ecology,which is also of great significance for the cultural ecology,social development and the correct shaping of political values in China.This paper takes the multi-cultural variety shows since 2017 as the research text,focusing on the four aspects of the program's discourse form,discourse expression,discourse mode and discourse integration.The first chapter outlines the development and evolution of cultural programs,analyzes the development characteristics and hot broadcast reasons of current programs,focusing on the program grafting the reality show program form,using the story telling discourse strategy to achieve the transformation of public discourse;the second chapter analyzes the production process of discourse through the program text,reveals the discourse form and ideology behind it,and points out the discourse form The tripartite confrontation of state will be in the situation of competition and symbiosis for a long time,and jointly construct the symbiosis of culture form;Chapter Three analyzes the discourse expression of the program,the discourse empowerment of the characters,the discourse construction of the scene,based on the strong transformation of the studio,which makes the program discourse constantly present and reconstruct the real world and generate the situational meaning under the specific cultural background;chapter four is about television The discourse mode of the program is investigated and analyzed.The combination of the program elements is related to the specific context.The modes of story telling,experience participation and drama interpretation show the strong compatibility of TV art.The fifth chapter puts forward the thinking of the future development path of cultural variety programs from three aspects: Discourse form interweaving,discourse element fusion and discourse concept innovation,so as to promote the program sustainability Further development.