Study On The Impact Of Community Health Transmission On The Health Of Middle-Aged And Elderly People

China has now become one of the countries with the fastest growing aging population and the largest aging population in the world.With the improvement of living standards,health has become an important standard for the elderly to improve their quality of life.In the modern society with various communication channels,how to effectively acquire,distinguish and utilize various kinds of health information for middle-aged and elderly people;How can community,as the most important place for middle-aged and elderly people,help them improve their health literacy? What kind of communication mode and content can better optimize the health behavior of middle-aged and elderly people.These problems need the attention of all circles of society urgently and solve.In this paper,questionnaire survey and in-depth interview are combined to investigate and visit the middle-aged and elderly groups in some communities in Nanchang city.The mode of "knowing-believing-action" is taken as the reference mode for the optimization of the healthy behaviors of middle-aged and elderly people,so as to understand the influencing factors of the healthy behaviors of middle-aged and elderly people in contemporary communities.According to the research data,the health information transmitted by various new media at present has little influence on the middle-aged and the elderly,and the main way to influence their health behavior is still interpersonal communication.Middle-aged and elderly people trust doctors with professional medical knowledge and medical staff in community clinics.Community dissemination of the elderly most like to participate in free physical examination activities,most willing to obtain diet health information;Middle-aged and elderly people will independently and pertinently obtain health information.On the whole,middle-aged and elderly people have low health literacy,low media literacy and media avoidance.Children lack of patience for the elderly and ignore their health needs;It is difficult for communities to make effective use of community media to disseminate health information.In conclusion,it is suggested thatcommunity health communication should provide help to middle-aged and elderly people through the introduction of professional elderly care service organizations,the promotion of children's attention to the elderly and targeted health communication,improve their health literacy and media literacy,and help middle-aged and elderly people optimize their health behaviors.