Inner Mongolia Radio And Television Station Leimeng Program Cluster Research(2017.7-2018.6)

For a long time,the number of provincial and urban radio and television stations in China has been huge,and there is a great competitive situation in terms of resource acquisition and program form.Combined with the current media environment,the development of program clustering has become a desirable way to expand its capacity and enhance its competitiveness in the future.The Leimeng program cluster has great influence in the local area of Inner Mongolia.It has the power of communication,guidance,influence and credibility.This article cuts through the economic life channel of Inner Mongolia Radio and Television,and passes the "Hotline of the People","Thunder" and "Ray".The Leimeng program cluster consisting of the third-grade section of the Mongolian Public Welfare conducted specific research.This paper uses content analysis method to comprehensively analyze the program development of Leimeng program cluster from July 2017 to June2018.Analyze the location of Leimeng program cluster,and clarify content positioning and audience positioning based on local perspective,which meets the requirements of terrestrial channel objectives.Mongolian program cluster topic selection,from the perspective of socialization and civilians,explain the expansion and extension of the Leimeng program cluster.Analyze the brand of the Leimeng program cluster host to balance the party's voice,strong social mission and unique hosting style three angles objectively interpret the core influence of the host Leimeng.Analyze the value of the Leimeng program cluster,focus on the current media environment,dig deep into the Leimeng program cluster to fulfill media supervision duties,meet the audience's right to speak and know,and realize media humanistic care And the social effects of spiritual concern.Combined with the support and cooperation between the columns and the offline public welfare activities to analyze the innovation and promotion of the Leimeng program cluster.Through the analysis and research of Leimeng program cluster,the existing problems of the Leimeng programcluster are found out.The type of program cluster needs to be expanded,the interaction mechanism needs to be improved,and the development of program clusters needs to be balanced.According to the above problems,the symptomatic measures are proposed to strengthen the development of personalized programs for program clusters,to communicate more effectively with target audiences,and to balance the development strategy of orderly development of program clusters.Through research to solve the problem of insufficient core competitiveness of the Inner Mongolia Radio and Television station's terrestrial channel,it will provide demonstration significance for other terrestrial channels' livelihood news program development model,and broaden ideas and provide direction for relevant fields.Since the development of channel specialization,the connection between channels and channels has become more and more close.The dissemination of program quality and program form will also reflect the competitiveness of the channel to a certain extent.The development of program clustering has innovative significance.And the value of communication.