Research On Financial Management Of HN Radio And Television Station

With the rapid development of China's Broadcasting industry and the wide application of new media technologies,the competition among the media industry has become increasingly fierce.In particular,the current deepening of the central government's deepening of cultural system reform,the classification of public institutions and the deepening of the reform of the fiscal budget management system are being carried out.Under the profound background,the financial management system and operation mode of the broadcasting and TV industry have put forward new and higher requirements,and also promoted the continuous development of the financial management reform of radio and television.It is an irreversible trend for radio and television units to carry out reforms and innovations in the mechanism system and promote the coordinated development of the broadcasting and television industry and industrial operations.This situation has also placed higher demands on the financial management of radio and television units.Based on the research results of domestic and foreign scholars on the financial management of public institutions,combined with the characteristics of radio and television units,this paper studies the current situation and existing problems of the financial management of henan radio and television stations by means of literature research and case analysis.Firstly,it studies the organizational structure of HN radio and television station and the status quo of accounting management,budget management,project establishment management and income management in its financial management.Through the questionnaire survey and analysis,unearthed on henan radio and television stations in financial management at present there are financial management mechanism is not perfect,there is no clear financial management goal,the financing channel is not rich,the investment mechanism is not perfect,the internal audit and internal supervision weakening,it included in the financial system and financial management enterprise financial management problems such as conflict;The main reasons are rigid financial management mechanism mode,lack of professional level of financial management personnel and accounting system.Based on the characteristics of the financial management of henan radio and television,combined with both experience to enhance the level of the financial management of HN radio and TV station on the premise of collectivize financial control mode is proposed for the unit to reform,standardize management of the budget implementation,improve the supervision of internal audit,improve the level of financial personnel,to strengthen the unity of the financial management,construct efficient financial information platform,implement the goal of performance appraisal Suggestions,in order to broadcast television unit financial management and innovation to provide some reference and experience for reference.