Research On The Reform Of Journalization Of The Central Daily News In Nanjing (1945-1949)

From 1945 to 1949,under the leadership of Ma Xingye,the Nanjing Central Daily carried out a series of drastic reforms,which made the newspaper a new look.During this period,especially the magazineization reform of the supplement of Nanjing Central Daily caused the unprecedented situation of the supplement and even the whole newspaper at that time.This paper takes the magazineization reform of the supplement of Nanjing Central Daily from 1945 to 1949 as the research object.Firstly,this paper analyses the background and internal motivation of the magazineization reform of the supplement of Nanjing Central Daily from 1945 to 1949,clarifies the starting point of the magazineization reform of the supplement of Nanjing Central Daily,and points out that "the tide of the times has special external requirements for the development of the Kuomintang Party newspaper”and "internal specialties”.The active change of staff,management mode and editorial policy is an important cornerstone for planning and carrying out the magazine reform.On this basis,this paper combs the reform process of the supplement magazineization in this period,analyses the practical opportunities,development context and practice of the supplement magazineization reform,and points out that the development of the supplement of Nanjing Central Daily,bounded by 1945,has gone through two stages,that is,the tortuous development before the reform and the unprecedented grandeur after the reform,with emphasis on showing the unprecedented development before the reform.The objective changes of the post supplements and even newspapers.The purpose of historical research is not only to summarize the historical value of the object of study,but also to summarize the historical value of the reform from two aspects:the characteristics of the reformed newspaper and the effect of the reform,after showing the context and practice of the magazineization reform of the supplement of Nanjing Central Daily from 1945 to 1949.Finally,in light of the current situation of newspapers,this paper briefly discusses the Enlightenment of the magazineization reform of the supplement of Nanjing Central Daily from 1945 to 1949 on the development of newspapers,and points out that under the background of media convergence,newspapers must follow the road of media development,but they should also integrate their own characteristics on this road and adhere to the basis of"newspaper" and "newspaper nature".The media has a choice.In fact,the reason why the supplement magazineization of Nanjing Central Daily is "smart" is that it does not completely turn itself into a magazine,but insists that the news always provides fast and fresh news,while "magazine article" is used to "explain,describe,describe in detail,specify those important,interesting,timely and fresh articles".It also enlightens us that a responsible and good newspaper,on the basis of adhering to the three principles of "Tarty spirit","people nature" and,professionalism",can achieve its own development by dealing with the relationship between "news public opinion" and "supplement".That is to say,it should not only adhere to the core of its social responsibility in news public opinion,but also make full use of the various aspects provided by the times.Various conditions and modes,especially the conditions and modes of new media communication,should find the right fit point,integrate organically rather than blindly,expand the coverage of the whole newspaper and enrich the content of information dissemination through the way of"supplement+N media",aiming at different needs,through diversified supplements,so as to make the whole newspaper stand firm and achieve development.