| During The Republic of China, newspaper advertisements had developed rapidly. With the help of newspaper advertisement which has powerful information functions, spread wide, and was increasingly playing an important role in people’s lives, this article studies Central daily news between1928-1937, analyses its manifestations and the main content, showing the various states of married life in city.As a kind of media, marriage advertisement plays a role in recording the reality and spreading ideas in the process of interaction with society and history. Marriage culture of an era, always is closely related to the social environment and the background and affected by policies and laws. Medium is the message, as a culture phenomenon, marriage ads spread much information; the existence of itself is also a culture phenomenon. Central daily news marriage ad presents a distinct characteristics of the times.Many marriage ads of Central daily news reflected changes in concept of marriage and marital life under the turbulent background of society. The large number of wedding ads, engagement ads, which appear trivial messy, but they do contain much more social and culture information. From Central daily marriage ads we can understand people’s ideas of liberation in this period, the impact of the marriage law on marriage lives, as well as under special circumstances individuals how to make a choice in individuals’happiness and the nation’s destiny--that is, Everything from simple because of National calamity. It can be said that newspaper marriage advertisement portrayed for us vivid pictures of life, and become an important text and the media which recorded marriage life of Republic of China, also important historical value to understand the marital status at the time. |
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