The Proliferation And Regulation Of Group Polarization In Internet Public Opinion

In recent years,with the frequent outbreak of hot events on the Internet,netizens often spontaneously make mass and emotional one-sided remarks on some topics that are likely to attract public attention.This is the embodiment of group polarization in network platform.If the group polarization phenomenon on the network platform cannot be regulated in time,it will bring great impact on the governance of online public opinion.This paper focuses on revealing the evolution process,laws and internal diffusion mechanism of group polarization of hot events on weibo platform,and proposes relevant regulatory measures for the governance and guidance of group polarization in network public opinion.The first part analyzes the current situation of the group polarization phenomenon in the current network public opinion,including the main distribution of the group polarization phenomenon,the form of expression and discourse form and other contents as a whole to summarize and summarize,grasp the current situation of the group polarization imagination in the current network public opinion;The second part analyzes the formation and influence of group polarization in network public opinion,including the formation process of group polarization and its negative influence;The third part mainly studies the diffusion mechanism of group polarization in network public opinion.Firstly,Lasswell's 5W model is used to analyze the role and influence of a series of communication elements,such as communicator,media and audience,in the diffusion process of group polarization.Secondly,the diffusion of group polarization is analyzed by using relevant principles.The participation mechanism of audience,the diffusion range of topics and the interaction mechanism of groups in group polarization are analyzed by using relevant theories,such as agenda setting theory,silent spiral theory,interactive ritual chain theory and butterfly effect theory.Finally,the paper analyzes the influence of other external factors on the diffusion mechanism of group polarization,focusing on the current social environment and cultural system;Group in the fourth part is the network public opinion polarization phenomenon of evading measures were discussed,based on the phenomenon of group polarization diffusion mechanism in the network public opinion analysis,find out the current control and guidance of network public opinion group polarization phenomenon,and then separately from the aspect of nationallevel,social level,the media and audience level put forward a series of countermeasures,for network public opinion in the group polarization phenomenon of governance and avoid provide certain reference.Of group polarization phenomenon in network public opinion through inner diffusion mechanism and evolution process to conduct a comprehensive analysis,is helpful for the audience to the spread of public opinion have a clear grasp of each process and link,group polarization phenomenon in depth understanding of network public opinion diffusion mechanism,so as to improve and guide the scientific and targeted measures to cope with the situation,to strengthen the management of the virtual network platform.