The Generation,Diffusion And Regulation Of Microblog Group Polarization

With the application of digitalization,mobile network and virtual reality technology in the field of communication and communication,human information communication has entered an "omnimedia era".With the increasing popularity of the Internet,the number of netizens continues to increase,which makes the previously unheard of incidents become hot topics for discussion.Many of the comments in the discussion were polarizing and emotional,which is a phenomenon of group polarization.If the phenomenon of group polarization on Internet social platforms cannot be targeted and effectively regulated,it will lead to more extreme guidance of Internet public opinion,and at the same time,it will have a certain impact on the real society.Paper with typical Internet social networking platform Microblog as an example,the key to reveal the microblogging public opinion in forming reasons of group polarization phenomenon,diffusion mechanism and the influence,the phenomenon of group polarization and the suggestion for the guidance and regulation of path,in order to achieve successful control group polarization phenomenon generated frequency and extent,the purpose of reducing the harm.This paper analyzes the current situation of group polarization in Microblog,including the generalization of events that tend to induce group polarization,and comprehensively discuss the characteristics and representative discourse of Microblog users under the phenomenon of group polarization,the purpose is to comprehensively grasp the current situation of group polarization phenomenon in microblog.Through the discussion of group polarization induced events,expression characteristics and discourse characteristics,first of all,the general situation when group polarization occurs is defined.At the same time,the paper generalizes and analyzes the factors that contribute to group polarization in Microblog,and makes a summary from the perspectives of the Internet,netizens and users of social platforms by using the principal analysis method,the systematic analysis of all kinds of influencing factors will pave the way for the following analysis of the diffusion of group polarization phenomenon.When exploring the diffusion mechanism of group polarization phenomenon in Microblog hot events,based on the "5Ws" of Communication and taking representative events as examples,the research mainly focuses on all links of information communication in the diffusion of group polarization,including communicators,media,users receiving information,etc.And their respective roles and influences in the diffusion process.The agenda-setting theory and the butterfly effect theory are also applicable to the analysis of Microblog group polarization,it can reveal some key influencing aspects in the diffusion process of group polarization.This paper makes a comprehensive analysis of the negative effects of the phenomenon of group polarization on Weibo,and holds that the negative effects of group polarization are mainly reflected in the difficulties caused to users and officials,and it creates a dilemma of interaction between the two.At the same time,the phenomenon of group polarization will bring certain harm to the overall sustainable development of the society.In order to enhance logicality and facilitate understanding,when selecting the regulatory path for group polarization in Weibo public opinion events,according to the three dimensions of politics,economy and culture,based on the analysis of the causes of group polarization and the diffusion mechanism mentioned above,the most appropriate regulation path should be found.For example,the early warning and guidance mechanism of group polarization phenomenon should be improved,the digital divide should be eliminated and the media literacy of users should be improved.The aim is to reduce the occurrence frequency of population polarization and its possible adverse effects.In a word,through a comprehensive analysis of the generation factors,diffusion mechanism and evolution process of group polarization on the platform of Microblog,it is conducive to improving users' understanding of all aspects of group polarization phenomenon,thus improving their discrimination of information,and facilitating the implementation of regulation methods and the presentation of good results.