Research On The Influencing Factors Of Global TIME News Client's User Behavior

Faced with the strong impact of new media,traditional newspaper industry has been declining in recent years,and the transformation is extremely urgent.With the gradual popularization of mobile Internet technology and 4G network,the channels through which users receive information have shifted from traditional media and portal websites to news application,and traditional media have also made efforts in the field of mobile application.However,compared with the news application under the background of Internet,the news application under the operation of traditional media has a mediocre performance in terms of user activity,user scale and brand influence.Therefore,how this kind of client can form its own advantages in this market is a topic worth discussing.As an important news product of the mainstream media global times on the road of media convergence,the global TIME news application plays an important role in the dissemination of international news.But at the same time,this client also has its own limitations,and its competitive advantage in the market is not prominent.As a new media product,it is bound to fully understand what factors affect the use behavior of news application users,so as to promote the better development of this client.This paper takes the global TIME news applicationas an example to analyze the influencing factors of the user behavior of the news client.By using the questionnaire survey method,this paper studies the relationship among the factors,intentions and behaviors that may affect users'use behaviors,and makes a deeper research and analysis of the factors that may affect users'use behaviors.Based on the technology acceptance model and the theory of use and satisfaction,combined with the new characteristics of news client users'use,this paper constructs a factor model of news applicationusers'use behavior.AMOS and SPSS were used to conduct factor analysis,reliability,validity,correlation analysis and regression analysis on the survey data,so as to further verify the correctness and rationality of the modified model.The preliminary research shows that the global TIME news applicationconforms to the characteristics of the general client and has a large room for improvement in terms of users'usage intention.Meanwhile,it is also found that the client has a low degree of participation and lacks of social attributes.According to the conclusion,suggestions are put forward to strengthen social attributes,build service platform and develop new technologies.