| Traditional medias,especially the newspaper industry,under the dilemma of increasingly weak and difficult operation,in order to chase the development trend of media integration started to transform into new media,and launched their news app.As a new media product sample of the Shanghai United Media Group,Jiemian News was lauched in this context.But in the face of competitive pressure from strong rivals,such as Large Portals News APP represented by Sohu,Netease,Tencent and Sina,who have taken the lead and built a comprehensive news media client with over 100 million traffic with its powerful portal resources and the Aggregate News APP represented by today's headlines and a little bit of information that has won the favor of a large number of users with big data and algorithms to individuality and the way of communication has catered to the diversified and personalized reading tendency and demand of the Internet era,the traditional media,especially the news app of the newspaper industry,did not achieve the expected results because of lack of professional operation,technical background and long-term planning.Only a few news apps such as People's Daily and Xinhua News Agency are eye-catching.This article takes Jiemian News as the research object,combines the development background of traditional media fusion transformation in the era of media convergence,and based on the relevant theories of media economics,TO examine the development of Shanghai United Media Group's news app Jiemian News from content,technology,operation and profit model these four aspects.And then analyze how it innovates the development mode of Traditional Media News APP,finally became the representative of the new generation of financial business news APP,and also analyze its advantages and disadvantages,difficulties and opportunities in development by comparing with the mainstream APP of the news APP industry in order to explore the path of its future development.The introduction part includes research background and significance,literature review,research target,innovation and research methods.Through the review of therelevant literature on interface news research to explain the significance of the research in this paper.The first chapter mainly describes the external background and internal reasons of the Jiemian News,in order to understand its characteristics of the era and the transformation mission as the new media products of Shanghai United Media Group,and comb the development process of the Jiemian News interface to understand its basic development and features.The second chapter mainly describes the Jiemian News' s performance of the core competitiveness-professional content production,in order to understand that Jiemian News as a traditional media launched News APP owns what kind of the content characteristics when it compared to other types of News APP.And then to explore what kind of production model can expand its content advantage.The third chapter mainly analyzes the technical iteration of the Jiemian News for its new media attributes.Mainly researches its technical team,Android version technology iteration and IOS version technology update and development,and analyzes the download trend of the Jiemian News,which leads to its achievements and shortcomings in technological development.The fourth chapter analyzes that through a series of innovations,introduces new thinking,operation strategies and models,locates the vertical segmentation field,the Jiemian News captures the attention of the target high-quality readers with a series of featured content,focusing on the product market and establishing an featured product brand of the news.And also with flexible capital operation mode,strong capital support and small institutional restrictions,Jiemian News can innovate the profit mode of traditional media based on advertising.Mainly analyze the expansion and value extension of Jiemian News in the industry chain and the positive attempts made in this regard seek to find useful enlightenment and reference for the development of new media in traditional media from its diversified operations and open capital operation and diversified profit models.The fifth chapter analyzes the current News APP market and compares the Jiemian News with the mainstream News APP on the current market.And based onuser analysis and empirical research through the questionnaire survey of effective users of the Jiemian News to summarize the results of the Jiemian News' advantages and existing problems,and then proposing corresponding development countermeasures. |
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