Research On The Relationship Between Corporate Public Relations And News Reports

With the process of commercialization,public relations(PR)have gradually become an independent subject,and it have been developed and perfected.Now,the enterprise has become one of the most important subjects in the practice of public relations.This paper links the practice of corporate public relations with news reports,and studies the close relationship between the two from the perspective of history and reality.Public relations and journalism has a profound historical origin,and they bave been becoming more and more close in the development process.Even we can say that all aspects of public relations has gradually penetrated into the news production,and this made both positive effect and negative influence.In view of the limit of space,this article mainly discusses how the corporate public relations have an impact on the news media.This article mainly through the research method of literature analysis,combing the internal logic and law of corporate public relations and news reports.First,from the historical background of the origin and development of public relations relations,the close relationship between public relations and news reports can not be ignored.Secondly,from the three different subjects of enterprises,media and public relations,this paper analyzes the motivation of the influence of corporate public relations on news reports.Again,Bourdieu's field theory of capital based on the detailed analysis of how the enterprise through the economic capital,cultural capital,social capital and symbolic capital for the penetration and influence of the news media.Finally,the effects of this effect on news reports are analyzed.At present,the academic research on the relationship between public relations and news reporting is not sufficient,and public relations itself is a cross discipline.This paper based on the sociologist Pierre Bourdieu's capital theory,hoping that it can open a new window for studies between public relations and journalism.