Research On Non-fiction Writing Of User Generation Model Of WeChat Official Accounts Case Study

Mobile Internet technology gives ordinary netizens platforms and opportunities to create content,and UGC non-fiction writing has become an important original content on WeChat public platforms.This article combines the case study method and the analysis to study the production mode and narrative features of non-fiction NetEase media studio"theLivings",complemented by questionnaire and depth interview.These are the methods to study UGC non-fiction writing of WeChat official accounts.The first chapter gives a brief overview of the non-fiction writing of WeChat official accounts,which is divided into the professional production mode of non-fiction writing and the user production mode of non-fiction writing.It presents a general introduction which is made to the non-fiction writing of user production mode by comparing with the non-fiction writing by professional journalists.The second chapter is based on the case analysis of theLivings from Netease to study the production mode of UGC non-fiction writing.The third chapter analyzes the narrative characteristics of UGC non-fiction writing based on the text statistics of original works of theLivings from Netease.Chapter four discusses the problems of UGC-based non-fiction writing.According to these problems in the third chapter,some suggestions are put forward in the fourth chapter.This paper tries to provide a applicable model for the development of WeChat official accounts' original content,the specification of user-generated mode,and the production of nonfiction writing by studying the UGC mode nonfiction writing on WeChat official accounts.