The Integration Of Elite Culture And Mass Media

Culture is a dynamic source of national development and is the basis of individual self-worth . Elite culture is a nation, a symbol of community spirit. With the development of society, the diversity of cultural forms, once at the top of the pyramid of the elite culture face an embarrassing dilemma: the context of the consumer society, mass media and popular culture, elite culture shock squeeze the living space. Elite culture in the agricultural society has the status of the prince and the highest hegemonic discourse. After the advent of industrial civilization mechanical reproduction brings the challenge of elite culture,and associated with the post-industrial civilization, the mass media brings the crisis of elite culture. The industrial society is a consumer ideology overflow and popular culture in the era of .The development of the media just contributed to the severity of their role. In this context, the elite culture helplessly toward the edge of the center of the stage. Weakening of the elite culture made human mental activity in the "unbearable lightness of being" state. One-sided pursuit of consumption and entertainment, made us realize that the elite culture in the era of such a pan-entertainment value of the meaning of existence itself.Many articles and monographs on popular culture in detail and thorough research, but the research on elite culture just seeing the fact that lack of post-industrial society, and did not really know to how to establish a post-industrial society in the construction of channels of elite culture . To Bourdieu's field theory was introduced into the relationship between elite culture and mass media, it is the innovation of this paper. Under the guidance of this idea, the article will abandon the popular culture and elite culture, opposition to the point of view, from the perspective of historical development, try to spread into the elite culture of the mass media.The first chapter of the article, as the basis of Bourdieu's field theory we describes the birth of the media field and features. Chapter two introdects characteristics of the times of mass media. Chapter based on popular culture for the New Interpretation of the mass media, drawing on the position of the Frankfurt School view. Including adorno's elite culture theory on mass culture the negative words and Benjamin's return to the road of recognition of popular culture. Standing in the development of The Times article acknowledged the era of mass media properties. Chapters III outlines the background of the consumer society and mass media function. The face value of consumer myth distorted the spirit of the people and the mass media as the consumer society "helper" reality, the elite culture has spread through the realization of the responsibility of the modern media. Chapter IV statements the elite culture to survive in the television media practice venue. Perspective article focuses on the elite culture in the television media relations inside the organization, and "CCTV Lecture Room" as an example of the spread of the elite culture of television game strategies and effective way. Elite culture in the television media field, must be conducted with each of those present to get the fight right to the "admission ticket."Facing the inevitable development of mass media Elite culture should consider the full use of its communication on the advantages to be inherited culture, communication. Post-industrial era, the elite scholars also must be integrated into the background of the moment, try to play and achieve intellectual elite cultural transmission of moral and responsibility.The construction of social civilization needs the lead role of culture. The power of the media in such a ubiquitous society, the elite culture of the media who want to escape their own voice in a timely manner is difficult. To the media, this is the plight of elite culture in the spread of an unavoidable choice. In the modern media, the influence of in-depth television media people, extraordinary. Elegant healthy cultural orientation is to guide the healthy development of television media, an important factor, television media elite field should have the words time and space. Elite culture scholars in the present social context also need to convert traditional academic means of communication, try to use TV media platforms, communication, history and culture human spirit. Article is to make use Bourdieu field theory, of elite culture in the media to the survival, to find appropriate way to maintain the people's spiritual home.