| In the current pattern of China's cultural construction,the coexistence of mainstream culture,elite culture,and popular culture will persist for a long time to come.However,judging from the current situation,the elite culture is gradually on the fringe,and it is regrettable that language and culture and the traditional elite culture are being neglected.In this situation,the popularization of elite culture is a road to revitalizing elite culture.That is the premise of keeping the core of the cultural elite of the elite culture to loved,user-friendly form to the public,accepted and loved by the public,into the social life.As one of the powerful mass media,television is the right choice for elite culture to reach the public.A group of television programs that disseminate content with excellent culture came into being,"The Reader" is one of them represents.After the broadcast of "The Reader",it triggered an upsurge of reading classics of literature,and this upsurge not only stayed at the level of media communication and audience discussion.The setting of "reading kiosk" under the line made reading and literature gradually infiltrate.Among the large crowd,one of the scenes of life."The Reader" by holding become one of the striking cultural landscape a thought-provoking cultural phenomenon.It proves to us that the content of sincerity,deepness,and classicism is always not going to be out of date.Good literature will always have great strength that directly reaches people's hearts.In addition to "The Reader",a number of recent Cultural programs are also popular,precisely because they are able to guide people to slow down the rhythm of life,adapt to and meet the people's desire for spiritual life.It is against this background paper on the "The Reader" program to conduct a comprehensive interpretation,to provide some reference for interaction between elite culture and mass media of the future.The article includes six parts of the introduction and conclusion.The introduction is to sort out the research background and the current research situation of the cultural television variety show and the reader,and expound the research significance and research methods of the article.The second chapter analyzes the background of the popularization of elite culture,including the survival status of elite culture,the reasons for the decline of elite culture,and the exploration of the popularization of elite culture—the three categories of cultural television variety shows.The third chapter is a full-scale interpretation of the research object "Lang Reader" program,starting from the background and purpose of the program's production,and then a detailed analysis of its program elements,the final perspective is the program's overall process.The fourth chapter is an in-depth analysis of the differences and innovations of the “Lant Reader” program,which is based on four aspects: its program model,guest composition,breakthrough in traditional reading,and innovative interaction.The fifth chapter is based on the previous studies,using the "Lang Reader" program as a reference,to explain its specific popularization path,with a view to providing a reference for the future elite culture to better approach the public.The conclusion part is a summary of the full text and gives an outlook for the future. |
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