Organizational Marketing Research On New Media Production Systems For News Organizations

In recent years,our country's New Media to maintain rapid growth trend,the rapid growth of Internet users,new technology and new applications.New Media industry continue to expand.Domestic demands of New Media production systems is growing rapidly.Especially in news organizations.the traditional mode of production unable to meet the needs of the public.A large number of traditional users have switched to New Media users.News organizations are actively to the change in the mode of New Media production.In this paper,we use literature research,study and analyze the development of New Media market at home and aboard,develop marketing strategy in the study,mine the customer's demands.We use the methods of summarize experience,research of the national news agency organization marketing and research the development the news agency.Through the study of the market segmentation of news agency market,Analysis the purchasing behavior of news agencies.We use the descriptive methods and the theory of five forces model and five basic competitive strategy model analysis the marketing strategy of New Media production system management,research of New Media production system of product management,customer relationship management,service management,supply chain management,marketing personnel management and performance evaluation,etc.Through New Media production system of organization marketing research,we prompt manufacturers to speed up the development of New Media technology at home and abroad,promote product innovation and organizational innovation in aspects of marketing.Finally we realize the development of the New Media market,harmonious of the country.