On "If You Are The One" Column's Image Construction Of Female Guests

IF YOU ARE THE ONE is a TV program that explicitly demonstrates the detailed procedure of hetero sex dating in the modern Chinese society.The female contestants in the show tend to express themselves bravely and publicly.Meanwhile the show itself also successfully shaped and exhibited many versatile female images.IF YOU ARE THE ONE is a new kind of dating show.Most of the female contestants of the show are wealth,middle class young and middle-aged singles coming from first rate cities.They often have a few serious relationship before.The process of choosing female is based on the show's characteristic.Based on the stage and the setting of the show,the female in IF YOU ARE THE ONE are mostly regarded as the TV product.Their selfimages are built gradually.The purpose of participating the show belongs two sides:dating and expressing oneself,so the image they demonstrated on the show may be differential of what they really are in ordinary lives.Meanwhile,female contestants also modify themselves during the participation according to audience feed back and other factors.It can be suggested that,the female contestants as well as the directors try to satisfy the requirement of entertainment show in a consumerism age,that makes the female image typical,labeling and versatile.With the interplay of modification from both the outer side and inner side of the show,IF YOU ARE THE ONE forms a unique kind of under-the-spotlight female image.These image are stereotype whereas eccentric,and also connected with the special contestant number.These labeled images helps to make the show more dramatic,highlight the female image and deepen the audiences memory,which meet both the standards of image exhibition and objective satisfaction under the consumerism age.In general,the building of the female images in IF YOU ARE THE ONE,affected both by the true exhibition of the female expression and the compromising to the consumerism society.The female contestants as well as the directors are trying to meet in the half way of both.