| In 2016,China liberalized the two-child policy,and more women entered the ranks of "novice moms".In the same year,a parent-child reality TV show named "Mom is a Superwoman" broadcast.The program focused on family life and caused both public attention of parenthood and the role of mother in family.from the social point of view,the role of women has changed as time goes on.The stereotype of women has been deconstructed while the new era of female image has been remolded.As women,the role in family life changes with age and to be a mother brings a special meaning."Mom is a superwoman" has broadcast two seasons already.Eight celebrity mothers have involved in this show.In the parent-child reality TV show,the "Supermoms" have played a dual role.In parent-child relationship,they were ordinary mothers who have played instrumental role,emotional role and educational role.They are not perfect even if they are "Superwomen",they have also experienced role conflicts intensely.The role of "Supermom" is a constantly improving role.Meanwhile,in pseudo-environment,"Supermoms" are female popular stars.They cannot avoid being consumed.Their body,emotion,interpersonal and way of life are being consumed.In consumer society,"Supermoms" act as consumerists and spokeswomen of consumer culture.On the basis of the dual roles of "mother" and "popular star","Supermoms" have showed the image like this.Roles in family are much more important than roles in social life.They are more gentleness and independent.People always pay more attention on beautiful outlooks but not wisdom.The female image in "Mom is a superwoman" is more traditional than modern.Being influenced by traditional cultural and commercial aspects,the role of "Supermom" is not liberated from male chauvinism.After all,there is a long way to go to realize the independence of women and to build a harmonious gender culture.In order to achieve this goal,a co-operative effort between women themselves,common media and society is necessary. |
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