An Empirical Study On The Development Model Of Sports Industry And Tourism Industry

In recent years,with the "Internet +" thinking and the rise of the concept of "integrated development",the sports industry and tourism have been mutually infiltrated and integrated,forming a new type of industry-sports tourism.On December 22,2016,the National Tourism Administration and the State General Administration of Sports jointly issued the “Guiding Opinions of the National Tourism Administration of the State Administration of Sports on the Development of Sports Tourism”,which opened the prelude to the rapid development of China's sports tourism.At present,the integration of sports industry and tourism has become a hot topic in the theoretical field,and has become a powerful starting point for various regions to promote industrial integration through sports tourism development,and then optimize the industrial structure and achieve economic restructuring and upgrading.In China,due to the short time proposed by the integration of sports industry and tourism development,coupled with the weak foundation of sports tourism practice,the theoretical research on the integration and development of tourism and sports industry is not systematic,and there is no successful experience to learn from.For a series of reasons,the practice of integrating the development of the sports industry with the tourism industry is still in the stage of “crossing the river by feeling the stones”.To this end,practical issues such as industrial integration path,integrated development model and characteristic development in the process of integration of sports industry and tourism have become urgent issues to be solved at this stage.Based on the above background and current situation,this topic intends to do some useful explorations in the development model of sports industry and tourism integration,with a view to providing reference and reference for sports tourism development and sports tourism industry management departments in various regions.Based on the theory of general industry integration,this paper draws on the related theories of resource integration,technology integration and market integration in the process of industrial integration,and analyzes the necessity and feasibility of the integration of sports industry and tourism.Secondly,Henan Xinxiang County(Dobie Mountain National Fitness Park),Xining Jigging Mountain(sports and leisure characteristic town),Jinmen River(aerodynamic sports town),three representative sports tourism development advanced areas are empirical cases,and an empirical analysis is carried out.Thirdly,the combination of theory and practice is not only summarized under the guidance of the theory of general industry integration,but also formed through the practice of the integration of sports industry and tourism development.It has the characteristics of sports tourism industry and the developmentmode of sports tourism.The “integrated growth model” of Xining Jigongshan,which focuses on resource integration,the “sports introduction model” of Henan Xinxiang,which focuses on market integration,and the characteristic attraction model of Jingmen Aviation Sports Town,which focuses on technology integration”.Finally,according to the basic situation of China's sports industry and tourism integration development and the future development trend,the countermeasures and suggestions in choosing the integration development model are put forward.