Research On The Industrialized Operation Of Tennis Tournaments In Chengdu

On September 2,2014,premier Li Keqiang presided over the executive meeting of the state council,which mentioned that the sports industry will become the next "Treasury".Industry with the development of market economy,tennis,as a kind of exotic,since the introduction of China to develop fast,it is obvious that the sports industry as a "sunrise industry" category of an organic part of sport industry project to explore its potential value.As an organic part of the sports industry,tennis tournament is an inevitable trend of industrialization development.The development of the tennis competition market belongs to the ontology industry of the tennis industry and is the leading industry of the current tennis competition industry development.Therefore,this paper takes the industrialization development of tennis events in Chengdu as the research object,and it is of great practical significance to study and analyze the industrialization operation of tennis events in Chengdu.Paper sport industrialization in Chengdu area as the research object by the methods of contrast experiment,the literature material law,questionnaire investigation,expert interview method,mathematical statistics and on-the-spot investigation method,Chengdu area tennis major events of the operating conditions and the size of the market's main problem is studied.It is expected to provide a reasonable and systematic theoretical basis and reference for the development of the tennis competition market in Chengdu and promote the better and faster development of the tennis competition market.This paper mainly studies show that:Chengdu has been losing money,as two important indicators of sport industrialization income,ticket sales and income rights transfer is poorer,tickets income is too low,rights to transfer income is zero,in the aspect of source of funds is the government funding,private capital participation is insufficient,Chengdu area tennis tournament has a broad mass base,city sport activities will have three aspects:effect on the host city---sports effect,urban visibility effects and cultural effects.The market value of the industrialization market of tennis events in Chengdu is small,so it is difficult to attract the consumers of tennis events outside Chengdu,and the product value is single.