Investigation And Research On The Status Quo Of Chengdu Tennis Training Market Structure

With the rapid development of China's economic and social development, China's sports industry market gained an unprecedented development opportunity, As an important part of the sports industry, sports training market, how to adapt to the socialist market economy, politics, culture and the environment, focusing on Physical Culture and Sports Market Development of Sports Industry in the continuous development of new needs, build a healthy and orderly market environment, the problem can not be ignored. This article chooses Chengdu tennis training market structure as the research object to microeconomics and public economics theory, based on the deconstruction of tennis training market for technical training market, coaches training market and training market. Using literature data, expert interviews, investigation method, comprehensive analysis and other research methods, the number four dimensions from the market, the degree of product differentiation offered by vendors and manufacturers to enter or exit the market analysis of the degree of difficulty and other manufacturers in Chengdu tennis training market situation of the sub-structure that Chengdu tennis skills training market showed the characteristics of a perfectly competitive market; coaches and training market in line with the characteristics of an oligopoly market; tennis training market in line with market monopoly natural monopoly market standards. Further problems found in Chengdu tennis training market structure mainly:market regulation failure, limited market size, the structure of the sub-training market instability. The reason is mainly caused by the project with its own characteristics and market objective factors. Based on this analysis and Chengdu tennis training market according to their characteristics of each sub-markets have different possibilities of development. Then come to build a healthy sports training market tips:face possible market failures, appropriate regulatory ready indispensable; the construction of a sports training market should be noted that the impact on the overall effectiveness of marginal utility; require attention to different projects special problems. The specific content of the paper are summarized as follows:First, Background National Sports Industry Development explained the significance of the study starting in Chengdu tennis training market structure, introduces the research purpose, content, objects and methods of the paper. An overview of current research, and resolve related concepts;Second, the basic situation of Chengdu after tennis training market to sort through the data material Chengdu tennis training market structure analysis, training for tennis each sub-market structure was classified.Third, according to the Chengdu tennis training market structure characteristics of each child, to analyze problems and reasons for the emergence of the sub-market structure, and thus inferring trends of each sub-market.Fourth, we come to build a healthy sports training market on the basis of the status quo prompted tennis training market structure Chengdu, problems and development trend studies.