Chengdu Ping Research, Feather, Sports Consumption Behaviors Of Network Project

At present, Chengdu city residents on the ball type of project(table tennis, badminton, tennis) sports consumption demand growing strongly, breda ball type of project (table tennis, badminton, tennis) sports consumption industryrapid development of sight. The purpose of this study is to present situation ofChengdu City,(table tennis, badminton, tennis) project sports consumption behavioras the research object, through stratified sampling survey method in Chengdu City, thesmall ball sports consumption place population samples as the research object, carrieson the analysis to the sports consumption behavior by using the method of literature,questionnaire survey method, interviews, mathematical method statistical method andlogical analysis method. According to the present situation of the research and theproblems related to the Chengdu City, ball type of project managers, operators,consumers with feasibility, specific suggestions, so as to establish a complete system,reasonable structure, orderly small projects (table tennis, badminton, tennis)asChengdu City provided the stage practice based on the theory of reference and thesports consumption market.The results show that:(1) the city of Chengdu ball type of project (table tennis,badminton, tennis) participants in three sports consumer groups in gender, age,occupation and no obvious difference, are more male than female, age young people(15—34), occupation is mainly distributed in the party and government enterprisesunit personnel, all kinds of professional and technical personnel, commercial andservice industry personnel; three projects of consumer culture degree, major withbachelor degree, but different consumer groups have different degree distribution;tennis consumer income level is higher than that of table tennis, badminton groups;the research object in the Chengdu city residents most also participated in two sports(badminton tennis).(2) Chengdu City ball type of project (table tennis, badminton,tennis) has significant difference in the sports consumption behavior of differentconsumer groups.(3) at the present stage of Chengdu City ball type of project (tabletennis, badminton, tennis) sports consumption level is in medium, sportsconsumption structure is not reasonable, using physical and participation ofconsumption, some residents sports consumption awareness needs to be furtherimproved.(4) Chengdu City ball type of project (table tennis, badminton, tennis)consumer motivation consumer groups is the biggest sports fitness, bodybuilding,followed by the interest in sports, leisure and entertainment in time.(5) three projectsconsumer satisfaction of the sports consumption behavior in the past years, and the Chengdu City badminton net project of sports venues charge, facilities, services andenvironment overall evaluation is "satisfactory" and "general".(6) the positive factorsof three projects of consumer groups to participate in sports consumption of the basicdoes not exist significant differences, but the impact of negative factors of three itemsof consumer groups to participate in sports consumption is diversity.The conclusion of the study is at the present stage of Chengdu City of table tennis,badminton, tennis the project of sports consumption of the crowd, there are quite anumber of consumers to form the correct sports consumption idea, realized theessential functions of physical exercise, to "spend money on health" and the conceptof "lifelong physical education" ideological identity was relatively high, in theselection of badminton sports network project consumer goods when most people areable to do according to their own actual conditions to rational consumption, andresidents’ sports consumption consciousness improved over the past. But part ofChengdu City of table tennis, badminton, tennis the project of sports consumptioncrowd sports rational consumer behavior has not yet formed, sports consumptionstructure is irrational, the sports consumer rights consciousness etc.