Research On Internet Public Opinion Management In Local Government's Response To Public Crisis Events

At present,the Internet is developing at an extraordinary speed into the public life of the parties on each side,and the development of network public opinion caused by the Internet with rapid spread,open platform and wide influence and other features,has become a social force to be reckoned with in today's world,has become the important field of government can not ignore the public in crisis management,and then affect the government's decision-making.In recent years,all kinds of crisis events in China:from the SARS epidemic,emerge in an endless stream of "5-12" Wenchuan earthquake,"8-03"Ludian earthquake and other natural disasters caused by the crisis,to Xinjiang "75" incident,"hide and seek" event,Kunming "3-01" violent terrorist incidents such as crisis events,are constantly testing the ability of our government at all levels and actively respond to emergencies.While the development of the Internet,the dissemination of information and expression of public opinion is becoming more and more fast,open and free,this also on how the government in the public crisis to correctly guide the media reports,a good deal with the social public opinion,put forward higher requirements.Because of the rapid expansion of the Internet,it has become the primary channel for dialogueand interaction between the government and the public.It is a barometer of the credibility of the government".Proper management of Internet public opinion not only enables information to be quickly spread,events can be fully reported,public opinion guidance can be properly guided,but also can improve the government's administrative efficiency and enhance the transparency of government work.On the contrary,Internet public opinion and improper management,because of the characteristics of openness,the Internet itself are virtual,the government response and disposal in public crises have negative effects,some bad behavior and the phenomenon is magnified in the dissemination of public opinion,or even nothing,resulting in the government in public it is difficult to make timely reflect events the government crisis management,unsystematic and other adverse effects.Therefore,it is not difficult to find that governments with good crisis awareness and coping ability can often cope with crisis events and public opinion calmly,and establish good public trust.Facts have proved that effective response to public crisis events,to consolidate the government's ruling position and improve the ability to govern can play a catalytic role.Based on the above,this paper from the perspective of knowledge in public management related to the management of public opinion,public crisis as the background,based on the concept,sort out the network public opinion characteristics,social influence on the content,in particular the local government emergency disposal to deal with specific Yunnan Province as an example,the necessity and contents of actively and effectively handle and deal with the Internet public opinion and the effective way of summarizing and research.