Rebuild The City

With the rapid development of the globalized economy,the process of urbanization is constantly accelerating.The high mobility of capital and talent has gradually formed an urban order from high to low in the world,and the competitionbetween cities has become increasingly fierce.However,the modernization of the city has two sides.The convergence of urban construction makes the recognition of each city lower,and the characteristics of the city become ambiguous or even completely assimilated.So in the process of urban construction,how to maintain the sustainability of urban development,how to find its own characteristics when it is homogeneous with other cities,how to enhance the soft power of the city,and inject fresh life into the image of the contemporary city are all urgent needs solved problem.This article will investigate and analyze classic cases to judge the pros and cons of their urban image design.Regional factors are important factors to increase the differentiation of urban brands.Each unique regional culture is an organic part of the extensive and profound national culture and an important carrier and concrete manifestation of the diversified development of urban culture.The city’s visual image reflects the most intuitive comprehensive impression of a city,and it is a transmission of the city’s spiritual and cultural power,which is derived from its rich regional culture.However,the regional factors are not omnipotent.Obviously,the rigid design cannot meet the needs of the new city,and it needs to be balanced and compromised in accordance with the current design context.So how to deal with the relationship between old memories and new urban needs is crucial for urban visual design.It is easy for us to take regional factors for granted.But in fact,the new era requires more intuitive,powerful,and quicker visual communication symbols.This article aims to explore the possibility of iterative regional factors in the design of future urban visual image based on the case analysis of modern urban visual image.