Research On The Design Language Of Information Icons In The Era Of Intelligent Media

With the development and penetration of Artificial Intelligence,Internet of Things,Augmented Reality and other technologies,as a media,it presents the trend of intellectualization,and its manifestation is more virtual,which has a great impact on all walks of life.With the improvement of computing power,the explosive growth of data,the progress of machine learning algorithm and the increase of investment,we have accelerated the pace of entering the era of intellectual media.The transformation and evolution of digitalization,networking and intellectualization of the real economy have brought great historical opportunities to AI,showing a very broad development prospects.At present,artificial intelligent products such as autopilot,industrial robots,UAVs,intelligent home assistants are growing,and the level of integration and innovation of artificial intelligence with all walks of life in the economy and society is constantly improving.New technology,new mode and new format are building new development of information society function.Information icon is the main visual language in the process of information dissemination.It is the design,planning,arrangement,analysis and practice of visual form transmission process of information ontology symbol.It is a form of artistic communication with "symbol" as the visual carrier of information ontology.In the age of intellectual media,designers use it to transmit information and express creativity to form a social form of information exchange between people and machines,between people and society,between machines and society.The visual symbol carrier of information icon design language is graphics,images,words,colors and their arrangement relations.The designer expresses information and audience’s intention with visual media and visual language,thus causing the concrete form and behavior process of information exchange among "human,machine and human".The way of behavior between them is mainly through a variety of symbolic visual behavior to achieve information transmission,which is a multi-dimensional way of information dissemination.Of course,the realization of information icon design is not ultimate.They often look forward to a variety of exchanges with the audience and more ways of interaction between them.What should we do in the face of the rapid development of intellectual media era? What to do? This is a question everyone should think about,and there is no doubt that the age of intellectual media will eventually open up a new world in which you can choose to watch or join.Based on the research of information icon design language in the age of intellectual media,the purpose of this paper is to integrate information icon design and public behavior recognition around information ontology symbols from design methods,design principles,innovative language and other dimensions,and to form the norms of information icon design language,so as to provide designers with information icon design language.Reference resources.