Research On Logo Design Characteristics Based On The Era Of Intelligent Media

The development of The Times promotes the progress of media forms,and different media forms such as omnimedia,financial media and intelligent media have different requirements for logo design.The full coverage of media,terminals and functions required by all media promotes the expansion of features such as mobile scene matching and visual extension of logo design.The integration of traditional media and new media required by financial media makes logo design more personalized to meet user experience needs.The ecosystem established by Smart media pays more attention to the intelligent matching of user needs,and promotes the logo design to show stronger customization possibilities such as infinity and immersion perception through technology and equipment.Through the combination of relevant theories and literature analysis of logo design cases,first of all,the evolution of logo design process analysis.Secondly,it focuses on the application scenarios of the era of omnimedia,financial media and intelligent media,and explores the characteristics and application characteristics of logo design in the scenes.Then,from the perspective of value concept,marketing ecology and user experience,this paper explores the changes generated from three dimensions: design concept,environmental change and user requirements in the era of smart media.Finally,from the three dimensions of technical performance,communication design and cognitive thinking to discuss logo design innovation,summed up the logo design innovation strategy in the era of smart media.The following conclusions are drawn from the research.First of all,logo design-wise media era has four aspects of characteristics,manifested as the communication subject of the boundary weakening and elimination,communication content highlight brand culture and symbolic value,communication channels widened and close to the audience and users,communication effect pay attention to sensory immersion and deep understanding.Second,the forms of media science and technology under the logo design diversified development,characterized by feedforward user insight and matching of particulates,presented in a visual sense of form,the amount of information and the extension of experience,sensory and emotional experience of enhancing immersion,technology driven by the humanistic value of regression,the immersion of virtual reality experience,identification of simplification and standardization.Finally,the design elements under the logo design intelligent media aesthetic need to have the internal requirements of social value rationality,but also need to pay attention to the specific presentation of visual and emotional design.