| With the deepening development of economic globalization and trade globalization,the cultural blending between countries around the world is deepening day by day.The entry of western culture has caused a fierce impact on our traditional national culture.Under such circumstances,we must pay great attention to the inheritance and development of excellent traditional culture and vigorously promote the development of traditional culture.Huizhou culture,also known as "Huizhou culture" and "Huizhou culture",originated in Huizhou.With Neo-Confucianism of Cheng and Zhu as its core content,Huizhou culture is a relatively complete Chinese historical culture that has been circulated and preserved up to now.It is also a synthesis of material civilization and spiritual civilization of six counties in an ancient Huizhou prefecture.In other words,Under the impact of this foreign culture,We should not only think about how to protect the purity of traditional culture,but also we should think about how to make traditional culture and other foreign cultures integrate and learn from each other,and next,under the development of this kind of multi-culture,taking the essence and discard the dreg.Hui culture" is also called "Hui culture" it offers a wide range is different from Anhui culture,It includes system business education science and technology art and even religion,animal and plant architecture medicine and many other aspects.To sum up,the content related to Huizhou’s history of more than one hundred years can be called Huizhou culture.However,at present,many brands are playins the brand of Hui culture,and have not digged into the inherent essence of Hui culture.Based on the above situation,this paper decides to use the literature research method,the interdisciplinary research method and the case study method to do an in-depth study on how to integrate and develop the Huizhou culture and brand design.Based on this,this paper aims at exploring the brand design problems under the influence of Hui-style culture,adopting the methods of literature research,cross-disciplinary research and case study,starting from the development status of Hui-style culture,excavating the artistic elements,and exploring the integration strategy of these artistic elements and modern brand design with the knowledge learned.On this basis,innovative brand design is carried out to inject new impetus into the sustainable development of brand VI design of a brand new Huizhou culture.It is found in the research that the architectural aspect of Huizhou culture has not only exerted a profound influence on the local architectural style in Suzhou,Yangzhou in history,but also spread to other parts of the world,which is highly respected by architects from all over the world.However.the new ’an school of painting’ passed through the trough period brought by historical changes and began to rise again in the mid-1980s.However,if these wonderful elements of traditional culture are applied to brand design,they can not only improve the connotation of the brand and improve the commercial competitiveness of the brand,but also respect the inheritance and promotion of traditional culture.The research finds that there are abundant artistic elements in Hui architecture,Xin’an Painting School.Huizhou costume,Huizhou business gang,Xin’an Neo-Confucianism and Huizhou documents in Huizhou culture.Applying these elements to brand design can effectively enhance the cultural connotation of the brand,enhance the comprehensive competitiveness of the brand and promote the long-term development of the brand.It is beneficial.In the future research,we should further explore other artistic elements,such as Huizhou opera,Huizhou education and historical figures of Huizhou. |
