Research On The Innovative Design Of University Visual Identity System

University visual identity system is an important part of campus culture construction,which is a complete and systematic visual communication system with school logo,standard font and standard color as the core.By innovating and optimizing the design of the visual image recognition system,the abstract factors such as the school’s historical tradition,school running philosophy,cultural spirit and value pursuit are transformed into systematic symbols that are easy to be recognized,remembered and accepted,and presented to the whole school’s teachers,students,staff and the public with standardized visual image,which has extremely important educational and innovative significance.This research takes the innovative design of visual identity system of Liaocheng University as the theme,combs and summarizes the concept,elements,design principles and characteristics of visual identity system of colleges and universities,investigates and analyzes the relevant excellent cases and the development status at home and abroad,and makes a comprehensive analysis of the current situation and problems of the existing visual identity system of Liaocheng University combined with the questionnaire survey Finally,from the three aspects of concept development,design orientation and design finalization,it puts forward the innovative design scheme of Liaocheng University visual identity system,including the core content of the basic elements system,namely,the scheme design of school emblem,standard font,standard color and auxiliary color,auxiliary graphics,and the application requirements of each major category The typical products selected from the element system,from small to large,interpret the overall idea of system innovation design.