The Innovative Design Of Chinese Trend Brands Based On The Comparison Of Domestic And Foreign Trend Brand Design

Tide culture take root in Europe,growth was better in Japan,but in Chinese tide culture is still in the exploratory stage of rapid development,brand design system is relatively weak,design and culture innovation is also far less than Europe and Japan,there is no further understanding of domestic consumer demand for real tide brand,just blindly reference and imitation of foreign brand.First of all,summarized from Europe and the United States,Japan and China Tide brand design for the origin and status quo of similarities and differences between Chinese and foreign brands to find and understand the more influential in Europe and the United States,Japan and China tide brand brand and tide brand designers,as well as the current situation of tide brand clothing culture.Secondly,through a comparative study on the three aspects of the Chinese and foreign tide brand social elements of the cultural background,market environment,designers,and then combined with the tide brand elements of design patterns and styles,details,themes and other aspects of the Chinese and foreign brand to carry on a more profound understanding and comparison.Through the comparative study,it is found that the outstanding design culture,national culture and innovative design methods of foreign countries are worth learning from,and the need to improve and strengthen the design of the tide card in china.Then,through the questionnaire survey by questionnaire survey,based on the actual demand of domestic consumers,for domestic consumers for the purchase of the purchase tide brand tide brand focus and innovative design needs to make statistics,to find out the development direction of innovative design China local tide brand.Finally,combined with the many advantages and potential of China’s cultural elements,the paper explores the specific methods and suggestions for the current domestic brand design.Then,the Chinese elements of traditional culture with the current context and modern communication,and innovative design,which makes the traditional culture more close to modern consumers,to explore suitable for the present domestic tide brand innovation design significance and detailed methods of pattern design of the soil,style less quality optimization,product diversification,theme surrounding the theme of life.Finally,through the design of a series of products to China elements of traditional culture into modern methods,proved the rationality and feasibility of the specific design methods,provide a theoretical basis for the Chinese original design tide brand development.