Study On The Application Of Traditional Elements In Silk China Innovation In Packaging Design

Chinese traditional element is the crystallization of wisdom of ancient Chinese people created. Chinese silk as the spread of Chinese and western civilization messengers, carrying heavy historical context. Today, the traditional elements in all areas of application to shine at the same time, some problems also appeared, in silk packaging design is no exception. In this paper, after reading related literature and using for reference typical case, on the basis of brand packaging design for silk the problems existing in the application of traditional elements to analyze, from the traditional elements of traditional graphics, color, the traditional text,, mix building a style innovation in five aspects, such as silk, the packaging design in the demonstration of the fusion between the two points and the necessity of the combination and implementation path.