Application Of Chinese Ink And Wash Elements In Poster Design

In the global economic integration, Under the new situation of global economic integration and diversified development of the world, the Chinese traditional culture is increasingly recognized and concerned by the world.. In the face of the contemporary graphic design, we must find the fit points from the traditional culture and the modern design theory, and form a unique design art form.. Poster design is an art design expression form of combination of art and practical. The modern poster design not only convey information, but should expression of the cultural connotations hidden at the back of the culture and art form. So, you need to have a higher aesthetic consciousness and innovation consciousness of modern poster design. As the ink element of the traditional Chinese painting, it has a great influence on the contemporary graphic design.. At present, more and more designers have integrated Chinese traditional painting elements into their own design works.. In China, like Chen Youjian, Shi Hanrui, Jin Daiqiang, Chen Shaohua and other designers of the works reveals the influence of Chinese traditional painting elements.At first in traditional Chinese painting ink poster design elements and perhaps no association, some designers want to express a fusion of different cultures by using the ink elements in poster design in the use. Therefore, this paper from the understanding of traditional Chinese ink and wash, in the poster design were the use of ink elements, bursting out with the flavor of traditional elements. With spiritual brushstrokes could show the means from the East. At the same time, the visual design is based on visual feature of originality, can better achieve the purpose of information exchange and communication. With the rapid development of market economy, combined with the Chinese modern poster design and China traditional culture is a kind of trend. Ink fusion and poster design elements, this paper is to focus on the content. As one of the symbolsthat can be used to express the spirit of national culture, ink and wash is the combination of traditional culture and modern design, and return to the spirit of Chinese traditional culture.. To achieve the manifestation of innovation and transcendence. For the use of modern design, not only to achieve the return of the traditional culture, the expression can also be used for the poster design brings more connotation.