Research On The Innovation And Development Strategy Of Beijing Zhongfa Chuangke Culture Media Co., Ltd

China’s cultural industry and cultural media industry have developed rapidly in recent years and have become the "sunrise industry" of the national economy.On the basis of literature research,this article looks for relevant data to analyze the current development status of the cultural industry,media industry,and cultural media companies;based on related strategic analysis theories and corporate strategic management theories,it aims at the Beijing Zhongfa Maker Culture Media.The status quo of the products and services of the Co.,Ltd.and the issues therein were discussed.The internal and external environments of Beijing Zhongfa Chuangke Culture Media Co.,Ltd.were analyzed in detail by the five force model and past analysis,and SWOT analysis was used to find out the advantages of the company.With regard to disadvantages,opportunities,and threats,it finally formulated the strategy and implementation path for innovation and development of Beijing Zhongfa Creator Culture Media Co.,Ltd.,and provided corresponding safeguard measures for the implementation of specific strategies.The core of the company’s innovation strategy is to combine and innovate cultural products and cultural services to provide customers with more valuable and high-quality products and services.In addition,a company’s innovation culture should be established,and based on regional economic development conditions and policy conditions,combined with corporate goals,formulate innovation strategies and improve corporate management systems.The Company will increase the accumulation of innovative and technical talents in investment in innovation,increase the investment of corporate funds in new businesses,and increase incentives for innovation.In the implementation path,the company should combine research and imitation learning,vigorously expand financing channels,and develop two-phase development plans to develop new businesses and create a leading position for the future.In addition,in order to ensure the smooth progress of innovation,this article proposes a series of measures such as the construction of a leading group,designing an effective development strategy control system,increasing investment in new products and services,strengthening personnel training,actively building a corporate culture,and establishing a smooth information communication channel.,to strengthen the evaluation of the effectiveness ofstrategic management.