| Enterprise Strategy has programmatic significance and significant impact of for the busin ess development, in essence, it is the way and mean to protect the enterprise to obtain the max imum profit. In the face of an increasingly competitive market structure, if the company wants to gain a competitive advantage and steady development, it must carefully analyze the curren t situation, have correct positioning, accurate market forecasts, allocate and adjust the resourc es of the enterprises, research and development a scientific and rational enterprise developme nt strategies, so that it can improve their competitive strength. Since the21st century, the cultu re industrial property has been growing, the countries around the world are paying attention to the cultural industries, so the cultural industry has become an important pillar industry. We ha ve proposed to develop the cultural industry explicitly in the report of16, this promotes the de velopment of cultural industry actively in new era, many provincial cities take cultural industr ies as a priority task. The development of cultural industries is inseparable with the promotion of relevant industries and enterprises. So there has great significance to study the developmen t strategy of the cultural industries.According to culture industry and strategy management theory, the thesis takea A culture industry investment company for a case, it selects and posits the development strategy, develo ps its general strategy, and points stage strategy and business layer strategy, and proposes the guarantees measures of strategy implementation based on the analysis of the external environ ment of the A company, it also uses literature analysis, case analysis, field survey, research me thod, and combines strategy analysis tool. The aim is to provide guidance and assistance for A cultural industry investment company through the research of the strategy, and provide a refe rence for strategic choice of other cultural industry enterprises. |
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