Research On Cultural Industry Development Strategy Of Xi’an Qu Jiang Distric

Cultural industry is a sunrise industry in the 21st century,is one of the most promising green industry and the embodiment of the comprehensive competitive power of a country or a region,has become a world competitive struggle to grab the strategic high ground.In our country,the cultural industry in the transformation of economic development mode,adjust the structure of economic development,realize the harmonious development of economic and social culture,meet the needs of the people’s spiritual and cultural needs,realize the great development of socialist culture and prosperity.Therefore,the research on the development strategy of cultural industry is beneficial to promote the sound and fast development of our country,and it is of great practical significance.Xi’an Qujiang District as a leader in the development of cultural industries in Xi’an,since the establishment of the District,focus on the development of cultural industries.In recent years,in the macro background of accelerating the development of cultural industry in China and the provinces,the development strategy of Xi’an Qujiang district is put forward.First of all,this paper expounds the theoretical knowledge of the strategy and cultural industry,and analyzes the development practice of the domestic and foreign cultural industry objectively.On this basis,from Xi’an Qujiang cultural industry development,discusses the status and characteristics of the cultural industry development in Xi’an Qujiang cultural industry.At present,it has achieved great results,but there are still cultural industrialization is not in place,the industrial chain is not complete,the historical and cultural resources research,mining,the characteristics are not clear,the cultural investment and financing system is relatively backward,weak cultural products,cultural products,talent mechanism is not perfect and so on.In this paper,the use of SWOT method,analysis of the advantages and disadvantages of internal Xi’an Qujiang cultural industry development,market environment and external opportunities and threats;using the theory of strategic management,from the aspects of strategic objectives,strategic principles,strategic focus,strategic layout detailed formulation Xian Qujiang newly developed area the industrialization development strategy,and put forward the measures from aspects of strengthening policy support and financial support,optimizing the environment for the development of cultural industries,to build the brand of regional cultural industry,strengthening cultural industry personnel,carrying out the strategy of prospering area and so on.The study of this paper can provide useful guidance for the development of cultural industry in Qujiang District,and to explore the potential of Qujiang cultural industry.It has theoretical and practical significance to promote the development of Qujiang’s cultural industry.