Research On The Development Strategy Of RH Digital Culture Company

Digital cultural industry is one of the industries with the greatest market vitality and development potential of the cultural industry.With the improvement of people's living standard and the increase of spiritual and cultural needs,we have welcomed the booming new era of digital cultural industry;the digital cultural industry has quickly attracted people's attention with its high-tech,high entertainment and high lifelike,occupying people's lives,and meeting people's spiritual and cultural needs.In this paper,corporate strategy theory and analysis method based on the culture of the company RH digital as a case,the external competition environment and internal resources and management ability are analyzed,combined with the status quo of the development of cultural industry,to analyze the RH company's development challenges and opportunities,and the advantages and disadvantages of the competition,on the basis of this.Set a goal to become the world's leading high-tech development strategy of cultural and creative company RH company,is to focus on business development strategy,increase from the business scope,vertical integration,diversification strategy,scale economy strategy,develop the international market strategy four aspects elaborated the strategic content,and puts forward some main measures for the effective implementation of the development strategy.This paper provides reference value for the development of digital culture industry enterprises.