A Study On The Mechanism Of Information Search And Browsing On Betel Nut Chewing Withdrawal Willingness

[Purpose]People who chew betel nut for a long time are prone to addiction,which will cause oral diseases and even oral and liver cancer.The health problems caused by chewing betel nut highlight the importance of quitting betel nut.Reducing chewing can reduce its impact on human health.In order to effectively improve people's awareness of betel nut hazards,it is necessary to understand how people's behavior of contacting or actively searching for knowledge about betel nut hazards affects betel nut chewing withdrawal intention and what are the main factors affecting betel nut withdrawal intention.This study explored the effects of information search and browsing on betel nut abstinence intention,and the mediating effects of individual behavioral attitudes,perceived control and subjective norms in the process.[Methods]This paper summarizes the previous studies and conducts literature analysis to understand the impact of information behavior on health intention,extracts the factors affecting withdrawal intention,constructs a theoretical model,and makes a questionnaire.A convenience sampling method was used to collect 138 valid samples from online and offline questionnaires for betel nut eaters.After the questionnaire was collected,descriptive statistics,difference analysis,correlation analysis were carried out by spss.Multivariate linear regression and hierarchical linear regression were used to analyze the influencing factors and mediating effects of withdrawal intention by adding control variables.[Results]The average scores of information search and browsing of Areca catechu users were 1.89 and 2.72,respectively.The main channel of information dissemination was the network,accounting for 70%.Information search(B=0.437,95%CI:0.3-0.574),information browsing(B=0.218,95%CI:0.102-0.333),self-efficacy(B=0.302,95%CI:0.339-0.686),perceived control(B=0.373,95%CI:0.033-0.386),subjective norms(B=0.184,95%CI:0.46-0.404)all had significant effects on withdrawal intention,but behavioral attitude had no significant effects on withdrawal intention(P>0.05).Moreover,information search indirectly affects individuals'willingness to abstain by affecting self-efficacy,perceived control and subjective norms,while behavioral attitudes have no mediating effect on the willingness to abstain from information browsing.[Conclusions]In the process of disseminating betel nut hazard information,besides increasing the exposure of information,we should also carry out various propaganda and education based on various factors of withdrawal intention,such as strengthening betel nut cognition and transmitting betel nut health benefits,strengthening betel nut health beliefs,so as to enhance the willingness to abstain.