Research On The Influence Of Information Presentation Form Of Intelligent Health Management Platform On Users' Behavioral Intention

With the development of technologies such as the Internet,the Internet of Things,artificial intelligence,and big data,the medical industry is also gradually developing towards intelligence and informatization.In this context,the intelligent health management platform came into being.It can affect people's health concept from coping with treatment to normal prevention.Although faced with industrial backgrounds such as technology stimulus,policy support,and huge development potential,the intelligent health management platform is generally difficult to attract the public to use,and has problems such as narrow audience range,low popularity and low utilization rate.The purpose of this study is to find a reasonable optimization method for the intelligent health management platform based on the information presentation of the intelligent health management platform and the characteristics of users,and expand its scope of use.And at the same time find a new direction for the relevant research on the information presentation of the platform.Based on the literature review,this paper builds a research model of the impact of intelligent health management platform information presentation on user behavior intentions,starting from the two functional dimensions of the vividness and interactivity of the platform information presentation form,based on the communication persuasion theory,innovation diffusion theory and social judgment theory,the empirical test of the impact of the vividness and interactivity of the information presented by the intelligent health management platform on the user 's willingness to use,payment and recommendation will.At the same time,the moderating role of individual innovation and self-brand connection are studied.In the research link,the research objectives are focused on APPs with disease prevention and health monitoring functions,and users who have used or tried the intelligent health management platform are the subjects of the survey.Collect data through questionnaires,use SPSS22.0 and Amos23.0 to perform reliability,validity,correlation and regression analysis on the data,and finally get empirical research results.The research results show that the vividness and interactivity of the information presentation form in the context of the intelligent health management platform have a significant positive effect on the three dimensions of user behavior intentions,and the connection between individual innovation and self-branding also plays a different role in some aspects.Based on the interpretation of the research results,this article puts forward practical suggestions based on the vividness and interactivity of the information presented by the intelligent health management platform.It is believed that the platform should focus on the comprehensive use of multimedia in the process of building to improve the effectiveness and comprehensibility of information presentation,and at the same time provide the conditions for users to interact with multiple parties to improve the user's autonomy and trust in the use of the platform;In the initial promotion process,the platform should give more attention to high-individual innovative users,which can attract users through existing brands,and can also accumulate users through the brand building of the platform..