| Objectives:Based on the problem-solving situation theory to explore the influence and action path of individual characteristics and health risk perception level on problem solving related variables and information seeking behavior,in order to understands the psychological cognitive characteristics of health risk information seeking users and the interaction mechanism of psychological cognitive situational factors in the process of information seeking,and through targeted investigation to investigate and analyze the characteristics of individuals’ health risk information seeking behavior during the epidemic of Corona Virus Disease 2019(COVID-19).Explain the internal mechanism of information seeking behavior,and provide theoretical basis for situation-oriented big data modeling and user behavior prediction.Methods:By reviewing relevant literatures,the psychological cognitive factors in the process of information seeking was explored,the theoretical relationship model among cognitive factors of health risk information seeking behavior was constructed,and relevant research hypotheses were put forward.Referring to the existing mature scales on health risk perception and problem-solving situation theory variables,combined with the special situation of COVID-19,some items were selectively absorbed and contextualized to form the questionnaire,and then questionnaire surveys was conducted and the data were collected.The item analysis,reliability and validity test of the scale were carried out by SPSS24.0,and the variables such as health risk perception,problem recognition,involvement recognition,constraint recognition,situational motivation and information seeking behavior and their relationships were analyzed by variance analysis and non-parametric test.AMOS24.0 were used to conduct structural equation model analysis.The empirical analysis of the proposed theoretical model was conducted through confirmatory factor analysis and maximum likelihood estimation method and path significance test so as to verify the constructed relationship model and research hypotheses.Results:(1)Characteristics of information seeking behavior in COVID-19.More than90% of the subjects searched for information,of which more than 50% of the subjects chose "5 times or less",and 15 people said that they searched more than 21 times per week.During the epidemic of COVID-19,people pay more attention to the contents included the infection symptoms,the control or treatment situation,the national and local epidemic,the information on vaccine production and disease cure rates.The main purpose of seeking health risk information is to improve the understanding of diseases and prevent infection;The information seeking channels used mainly include traditional media,search engines and social media and so on.(2)The interaction model among cognitive factors of health risk information seeking behavior in COVID-19.Based on Stimulus-Organism-Reaction theoretical model(Stimulus-Organism-Reaction,SOR),integrating with health risk perception theory and problem-solving situation theory,the internal cognitive factors of risk information seeking behavior in COVID-19 was analyzed,and the correlation model between cognitive factors of risk information seeking behavior in COVID-19 was constructed,which provides a theoretical basis for the subsequent discussion of cognitive factors and their mechanism in health risk information seeking behavior.(3)Observation items of risk perception of COVID-19 and problem solving.The average score of 292 subjects’ health risk perception was 27.808,and the average score of health risk perception possibility dimension was 1.58,severity dimension was 2.77,controllability dimension was 3.43,and familiarity dimension was 4.09.From the perspective of problem solving,the subjects’ situational motivation was at a high level,with an average score of 10.736,and their problem recognition was also at a high level,with an average score of 7.418.The average scores of involvement recognition and constraint recognition were 6.356 and 6.856 respectively.(4)The empirical study results of the interaction model among cognitive factors of health risk information seeking behavior.Among the 7 research hypotheses proposed,H3 path did not show significance,and the other six action paths showed significance.The standardized path coefficients of health risk cognitive characteristics affecting their problem cognition and involvement cognition were 0.335 and 0.324 respectively.The standardized path coefficients of problem cognition and involvement cognition on situational motivation were 0.129 and 0.118,respectively.The path coefficient of constraint recognition for situational motivation was-0.249,were negatively correlated,which was consistent with the hypothesis of this study.The influence path coefficient of situational motivation variables on health risk information seeking behavior was0.242.(5)The results of difference analysis among variables.The health status in the past year has an impact on the level of risk perception in COVID-19(P=0.05),as well as on involvement recognition(P<0.05),education background has a significant impact on constraint recognition(P<0.05),and situational motivation is influenced by gender factors(P=0.05),the average value of male were significantly higher than those of female.Health risk perception is significantly correlated with problem recognition and involvement cognition in COVID-19(P<0.05);possibility dimension of health risk perception is significantly correlated with problem recognition,involvement recognition and constraint recognition in COVID-19(P<0.05);severity dimension is significantly correlated with problem recognition 、 involvement recognition and constraint recognition(P<0.05).Conclusions:(1)The empirical results show that the model has a strong explanatory power to the interaction analysis between cognitive factors of health risk information seeking behavior.The level of health risk perception significantly affects its subsequent cognitive internalization,and has a significant positive impact on two psychological cognitive variables: problem recognition and involvement recognition.Problem recognition,involvement recognition and constraint recognition work together on the situational motivation of action,among them,problem recognition and involvement recognition play a positive role,while constraint recognition plays a negative role.Situational motivation is significantly positively correlated with the frequency of information seeking behavior.(2)The possibility dimension of health risk perception has positive influence on problem recognition,involvement recognition and constraint recognition.Severity dimension is also positively correlated with three variables: problem recognition,involvement recognition and constraint recognition Controllability dimension shows positive significance to problem cognition and involvement recognition;Familiarity is significant for problem recognition and constraint recognition.Familiarity is negatively correlated with problem recognition and constraint recognition.That is to say,the lower the familiarity with risk information related to COVID-19,the higher the problem recognition,and the higher the constraint recognition with low familiarity.It can be seen that the cognitive level of different dimensions of risk information related to COVID-19 directly affects the cognition of problem solving,thus making different information behavior responses through situational motivation,and influences the final results of the information seeking. |
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