Design Of Cultural Products Based On Artistic Conception Of Poetry

In the ear of experiencing economy, the core direction of design has shifted from emphasizing on product function to emphasizing on consumers’ self experience in the process of using products. Therefore, a good product design should not only satisfy consumers’ need for its function property, but also satisfy consumers’ emotional need for the product, which reflects some cultural connotation and social spirit. Right now, culture is developing quickly. Depending on our nation’s deep-rooted traditional culture and combing it with modern product design can not only inherit the traditional culture well, but also provide some completely new inspiration angle for product design.Traditional Chinese culture is profound, in which the culture of poetry is the essence. It has extensive themes and diverse forms. Its connotation is rich and is widely circulated. We should establish a set of artistic conception translation mechanism and help the designer to transform poetic artistic conception into product artistic conception. We should also employ poetic artistic conception to express product’s emotion and create a cultural atmosphere.This research starts from “the transmission mode of artistic conception ” in translatology, and combines “Gestalt image” in Gestalt psychology. It explores the mechanism that translates poetic artistic conception to product artistic conception. Through referring to some relevant documents that do researches on cultural product design and artistic conception translation, a translation mechanism from poetic artistic conception to product artistic conception is developed. Then through experiments to verify such kind of translation mechanism. The data obtained from the experiment and the result obtained from observation and interview dig the factors that influence things from poetic artistic concept to cultural product design. At last, design creation is carried on according to this translation mechanism and the results obtained from the verifying experiment and the possibility of putting poetic artistic conception on cultural product is also explored.