Research On The Development Strategy Of X Medical Technology Development Co., Ltd

With the globalization of economic development and the growing international trade,the medical industry is developing rapidly worldwide.Meanwhile,the development gap of medical equipment products between domestic and abroad is decreasing gradually.In pace with the supply-side structural reform in China,So far as the high-quality medical equipment products have reached to overseas market and have become a competitive advantage in international market,However,was being restricted by relaying on technology import and low added value of products,furthermore influenced by the high-volume domestic medical equipment companies and fierce market competition,so it is an urgent issue for Chinese medical equipment manufacturers and suppliers to make appropriate strategies for participating in market competition as well as seeking development.From this view,this article takes X Medical Technology Development Co.,Ltd.Company as a study case.Based on relevant theories of enterprise development strategy,including PEST Analysis,Porter's Five Forces Model and other strategic analysis tools,this article first analyzes the development and existing issues of X Medical Technology Development Co.,Ltd;Then objectively analyzes the opportunities and threats faced by the company's development,as well as its own advantages and disadvantages under the macro economic environment,industry environment and internal resources and capabilities.The article will finally use SWOT analysis model to develop the development strategies,key points and implementation strategies.The intensive growth strategy was selected as company's Development strategy,which focus on the company's original business to make full use of and deep develop the potential of products and markets;to strengthen the in-depth development of existing products and their market penetration;and further to expand the market;which focus on the medical device industry and market,to improve regional distribution channels,and to provide customers with more accurate products and deeper services.The implementation measures of the safeguard development strategy include: adjusting the operation and management model,strengthening the fund guarantee,strengthening the cooperation foundation to upgrade product services,innovating marketing strategies,and shaping the corporate culture,so as to achieve the goal of achieving the company's development strategy.The research aims to provide a realistic consultation for the strategic choice and decision-making of X Medical Technology Development Co.,Ltd.,and to provide recommendations to the development of other medical equipment companies in the same field.