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Research On The Development Of The Regional Aviation Market In Inner Mongolia

Posted on:2020-05-23Degree:MasterType:Thesis
Country:ChinaCandidate:S Y ZhangFull Text:PDF
GTID:2432330578959849Subject:Marketing management
Abstract/Summary:PDF Full Text Request
On the 40 th anniversary of reform and opening up,China has made remarkable achievements,achieved leapfrog development of the national economy,and significantly improved the living standards of the people.With the deepening of reform and opening up,the economy of Inner Mongolia has developed rapidly,the industrial structure has been constantly adjusted,cultural exchanges have become increasingly frequent,and people's lifestyle has changed.In terms of travel modes,great changes have taken place.The demand for aviation is becoming more and more prosperous,especially the demand for short business and leisure flights has increased significantly.The development speed of air passenger transport in Inner Mongolia is higher than the national average level.The 13 th five-year development plan of Inner Mongolia proposes to accelerate the construction of airports,continue to increase branch lines and general airport locations,and build a multilevel air transport network connecting the inside and outside.In recent years,the regional aviation in Inner Mongolia has developed rapidly and the regional airline operation has become increasingly mature.This article analyze the practical situation of Inner Mongolia air transport and objective than in Inner Mongolia regional aviation market development condition,in the study of regional aviation development model and experience at home and abroad for reference,on the basis of the Inner Mongolia regional aviation market development put forward countermeasures,namely through the formation of local airlines to regional market effective capacity,from the build via "a" quick "capillary network,the expansion transport force and innovative use of integrated marketing to develop local regional aviation market.It is not only an important way to expand the regional aviation market in Inner Mongolia,but also a strategic idea to make up for the absence of local aviation enterprises in Inner Mongolia.It is also an effective means to improve the multi-level air transport network in Inner Mongolia.Local aviation companies will provide convenience for economic and trade activities and personnel exchanges within and outside Inner Mongolia,promote the development of local economy and related industries,increase employment of labor,and promote social and economic prosperity.As an exploration of expanding the regional aviation market in Inner Mongolia,it will also provide valuable reference for the next development plan of regional airports in Inner Mongolia and the development of air transport industry in Inner Mongolia.
Keywords/Search Tags:Inner Mongolia, regional aviation, market analysis, development condition, home airline, the development train of thought
PDF Full Text Request
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