| There is a huge demand for the smart home market,and it is growing rapidly.In the global market,shipments of smart home products has increased by 39% in 2018.It expected that by 2023,the global smart home market will reach $ 155 billion.In China,China’s smart home shipments reached 150 million units in 2018,a year-on-year increase of 35.9%.In 2021,the scale of China’s smart home market reach 436.9 billion yuan,accounting for 25% of the global market.In the next 5 years,it will bring a cumulative market demand of 1.5 trillion yuan.The lack of an effective market development model has become a bottleneck for the scale of the smart home industry market.At present,the upstream industry chain is very mature,but industry participants have not targeted research and application of market development models.Participants represented by real estate developers,Internet giants,ICT companies,and innovation and entrepreneurship teams have invested in software and hardware operations research and production,forming a system platform,software and technology,component suppliers,cloud service providers,which can meet the diverse consumer needs of smart homes at different levels.However,all types of enterprises are only relying on their own software technology,hardware products,marketing channels and other advantages to carry out business layout rather than market layout.They are all focused on creating their own closed smart home ecosystem.The market cross-border entrants among Internet technology companies,traditional home appliance companies,and communication terminal manufacturers driven by these market behaviors are also based on the extension thinking of their own products and channels,without conducting research and thinking about market development models with industry characteristics;on the other hand,consumers ’awareness of smart home security and convenience is constantly deepening,but their recognition is declining;and they are sitting on their cash due the lack of channels for their actual application experience.How to make smart home concepts and products quickly accepted and consumed by consumers has become an urgent unsolved problem for the smart home industry.That is,for the industry,there is an urgent need for an effective market development model that be used to guide the rapid formation of the industry’s market size.The main point and significance of this article is that throughing in-depth industry research to analyze the industry status and industry prospects from various links such as consumer demand,market environment,political and human environment,industry technology reservation and market development.Explaining the development history of the smart home industry and revealing the current development bottlenecks of the industry,based on the summary and analysis of common market development models,and combining Sichuan Sanzhu Intelligent Technology Limited Corporation as the research object,a proven smart home market development model is proposed that is experience-based ecological market development model.Its core point is that industry chain market participants find their own advantages to share the economy and ecological enterprise thinking;allow more companies to participate in their respective strengths,establish a diversified experience scene of smart home and its application life,and cultivate consumers.While building awareness in the immersive smart home environment,it guides consumers to participate in the market ecological value chain and forms an effective bridge for user adhesion.In the course of the research,a case analysis was conducted in combination with "Sanzhu Intelligent Technology Limited Corporation.",which made the results of the thesis directly guide the change of marketing strategies and tactics of Sanzhu Intelligent Company.At the same time,this article fills in the gaps in the market development model research of the smart home industry,and inspires the industry’s research in this direction. |
