Packaging Design Of Hunan Zhijiang Red Cultural Tourist Souvenirs

The people's Government of Hunan attaches great importance to the innovative cultural tourism products and advocates the deep excavation of the folk culture of Xiangxi.Red tourism culture abundant resources in in Zhi Jiang.The whole Zhijiang center on the Memorial Hall where Japanese aggressors signed surrender agreement and other red tourism culture attractions as a foil,which is carries the spirit and unusual revolutionary historical during the War against Japanese.A series of Zhi Jiang Red-Cultural used in receive tourists who wish to reminisce revolutionary martyrs and revive revolutionary spirit,tour activities of learning red-Cultural.The packaging design of the red cultural tourism souvenirs under the background of cultural creativity,based on the research based on the red culture in Zhi River,puts forward how to innovate the packaging design of Zhi River red cultural tourism souvenirs under the new era of the development of cultural and creative industries.During the development of Zhi Jiang Red-Cultural,Red-Cultural of them by extracting elements,The use of vector illustration in Zhi River's tourism architecture and scene scenario is applied to its packaging design.But beyond that,individual packing was designed of function expansions and carry forward the spirit of Zhi Jiang Red-Cultural,excavation red culture connotation in Zhi Jiang souvenir,it is more conducive to protect and inherit Zhi Jiang Cultural Heritage.We are continuing research on vision transmission,packaging structure,packing material situation,do innovative research of package design,it can help the packing design and brand promotion of Zhi Jiang and other Red-Cultural souvenirs play a role in learning.At the same time,we should promote and accelerate the pace of economic development in Zhi River,open up its tourism market and promote the development of Zhi River's tourism industry.