Research On The Development Strategy Of C Steel Company

Steel industry is the basis of national economic development,and it is a technology,capital,resource and energy-intensive industry.The development of steel industry plays an important role in supporting national economy,safeguarding national security and enhancing international status.With the rapid development of economy,"big but not strong" hasbecome an obvious feature of the development of China's steel industry.At present,China's iron and steel industry layout is not reasonable,low industrial concentration,serious overcapacity and low-end products homogeneity competition is intense,variety quality is not adapt to market demand,to strengthen the independent innovation ability,huge energy consumption and serious environmental pollution,raw material supply limited by problems such as weak consciousness of service and the serious influence the development of the industry.How to promote the iron and steel industry from large to strong is very important,first of all,in order to "seek improvement in stability,reform and innovation" as the core,and then on the basis of the theory of enterprise strategy,strategic research methods to analyze the steel industry,the internal and external environment,thus draws the influence enterprise development opportunities and threats,determine the advantages and disadvantages of enterprise development,SWOT comprehensive analysis,using the external opportunities,play the internal advantage,avoid threats and weaknesses,combined with the actual situation of C company and formulate strategic objectives,set up suitable present situation of the development strategy and measures to ensure the smooth implementation of strategy.The research on the development strategy of C iron and steel company has practical significance and guiding value for decision-making in the future development process,and provides corresponding reference value for enterprises in the same industry to formulate development strategy.