The Development Status And Countermeasures Of Shandong Tobacco Industry

Shandong province is the cultivation of flue-cured tobacco’s oldest domestic areas,its unique natural climatic conditions for tobacco planting provides a natural advantage.The tobacco industry as a traditional agricultural crops in Shandong province,is an important project of farmers income,financial tax increases.With tobacco growing in the industry chain is Shandong cigarette manufacturing.Shandong cigarette series formed their own brand,famous brand of cigarettes in the province is as high as 10,some brand with international competitiveness,are exported to all over the world,the tobacco industry also appears the trend of the development of internationalization,collectivization,greatly promote the tax growth and economic development in Shandong district.Has existed at the same time,the international and domestic opposition to the development of the tobacco industry,tobacco development brings the negative impact of self-evident to the society,therefore,in order to regulate the domestic tobacco industry development to the tobacco monopoly system,a "unified leadership,vertical management,monopoly" system model.Under the background of the age of reform and opening-up,the application of the management system of how,and how to adapt to the development of the tobacco industry needs new discovery and interpretation.Case analysis in this paper,around the development of tobacco industry in Shandong province,comprehensive methods such as literature analysis,case study mainly to explore the tobacco industry in Shandong province under the tobacco monopoly system development situation,through the understanding of basic situation,combined with the theory and reality,use of administrative science,economics,business management or related discipline knowledge to explore the transformation of tobacco industry in Shandong province,to better promote the healthy development of tobacco industry in Shandong province.In Shandong province tobacco cultivation cultivation,cigarette production,science and technology innovation,market marketing,the monopoly management to understand the industry development situation,summed up the current industry,basic operation state and combing the existing problems in the development of tobacco industry in Shandong province and the reasons,on the basis of the analysis to the study of Shandong province tobacco industrydevelopment countermeasure choice.After systemic summarized on the tobacco industry in Shandong province,the following conclusions,first,insist on steady regulation on tobacco planting of tobacco industry in Shandong province gradually compressed the tobacco planting scale as well as promote the construction of modern tobacco agriculture;Adjustment on cigarette manufacturing management system to achieve sales revenue sustained growth,using the optimization of resources allocation to speed up the tobacco enterprise transformation and upgrading;Ongoing research and development of patent technology innovation,the establishment of the monopoly management information system and control system;Market sales market-oriented change volumes on pattern and integrated marketing pattern basic formation;Monopoly management scope of market supervision,supervision and main body multivariate coordination,follow-up supervision and continuous,effect is obvious.Second,the existing in the development of tobacco industry in Shandong province in the plan management system constraints,regional market segmentation,market supervision,insufficient investment in science and technology and personnel configuration is not reasonable enough.Third,the unity government and enterprises,local protectionism,administrative monopoly and the talent mechanism is not sound and so on several aspects of joint action,all kinds of different problems are derived from the tobacco industry in Shandong province.Fourthly,promoting the development of tobacco industry in Shandong in the new period can further promote the reform of Shandong tobacco industry market orientation,innovation management mode,relationship between government and enterprises to strengthen the scientific research investment,straighten out and perfect training system and so on several aspects.The tobacco industry in Shandong province for fiscal income,yannong profit is important,but in the smoking tobacco industry in Shandong province will also need to increase the technical innovation,strengthen the brand strategy,implementation of domestic and international market,using the vigor and competitive power of market economy,gradually promote the supply side of the enterprise reform,speed up the transformation and upgrading.