Research On The Business Model Innovation Of MM Companies Based On The Internet

With the progress of science and technology,the development of Internet has penetrated into all aspects of society,which has exerted a great influence on traditional business form and market environment.Business model is the basis of enterprise production development.In the environment of the Internet era,how to design a business model to adapt to enterprise development is an important question for enterprises to think about.MM is a company operating mainly miao silver of ethnic arts and crafts company,construction company is the nation's largest hmong heritage museum,the MM company will be displayed at the museum's collection,miao miao intangible skill inheritance and intangible handicraft production and sales together,founded the museum to buy sales model,effective traffic into sales will visit the museum.MM company's existing business relies mainly on the tourist traffic,because of the influence of tourist season,has been in the unstable state of profitability and sustained profitability is not strong,and cooperate with travel agencies of profit allocation mechanism,the MM company profit space is less,and didn't get implementation and carry out other business.Miao nationality handicraft production and sales in the local competition is fierce,MM companies want to in the fierce competition environment for the survival and development for a long time,and obtain larger profit space,we must face the problems existing in the current business model.How to make MM company change this passive situation and realize sustained and stable profit is the theme of this research--on the innovation of business model of MM company.Based on the study of the theory of the business model innovation,this paper analyzed the law of development of Internet and business model innovation,summarizes the national handicraft industry,the characteristics of a successful business model and use the business model of six elements of MM company's existing business model analysis,combined with the MM company's existing business model,to design a MM companies to adapt to the current development of innovative business model,and integrated reverse O2 O MM firms take advantage of the current line of the museum's traffic to online shops drainage network,using Internet resources integrated company,Go online promotion and marketing online,offline experience consumption with the combination of business model,in order to help the MM company grasp initiative and make greater profit space and achieve sustained and stable development for important reference.Finally,according to the characteristics of the innovative business model of MM company,a guarantee system is designed to guarantee the operation of the innovative business model of MM company.Finally this study use of current resources for MM company design a new business model,the MM company customer groups using the Internet to expand,obtain more profits,to do an important reference for further development of the MM,can also be applied to the same type of national handicraft enterprises.Also reveals the application of the Internet in the current business model innovation,further expand the business model innovation practice,the content of the related contents for subsequent research,has a positive reference significance.