A Social And Cultural Survey Of The Evolution Of Women's Tennis Apparel

Tennis has a long history,strong traditional cultural connotation and rich cultural details.It is widely favored by all social classes.It is called the world’s second sports and noble sports.Tennis apparel is an important part in tennis,is also a kind of culture,not only has the characteristics of high project tennis skills,strong resistance,but also reflects the difference of the athlete’s aesthetic taste,cultural quality and psychological characteristics of personality and ideological and cultural values,the sense of the times and artistic charm embodied leading sports apparel fashion trends.This article through the literature research method,deductive method,historical analysis method,in order to "women’s tennis apparel" as the research object,from the"women’s tennis apparel evolution" to start,the use of social related disciplines,culture,communication and aesthetics as the theoretical basis,the evolution of style,of female tennis apparel influence the social and cultural factors,and other aspects of analysis and research.The full text is divided into seven parts:the first part briefly describes the research reason and research significance of this topic,the current situation and trend of research at home and abroad,research train of thought,research method,research innovation and deficiency.The second part defines the concept of sportswear and women’s tennis costumes,and explains the relationship between sports and sportswear,the relationship between tennis costumes and tennis sports.The third part of the women’s tennis apparel evolution process is divided into three periods,and the style of different periods were summarized:the traditional period of women’s tennis clothing style is elegant,professional style is flashy without substance;simple and comfortable,elegant and generous;the modern era is the style of avant-garde fashion,flaunt personality.The fourth part analyzes the influencing factors of women’s tennis apparel evolution,development and evolution process of women’s tennis apparel is not caused by a single factor,it is the product of social culture,has close relationship with the different period of politics,economy,science and technology,media,social values,aesthetic values.The fifth part cultural review on the current women’s tennis apparel:Women’s tennis for female athletes show self personality to provide a broad space,but it too demonstrates the self personality charm;the influence of visual culture and male hegemony,in order to meet the public’s desire to peep,embarked on a "thin,thorough and explicit" road;the era of consumption,in order to obtain more economic returns,to expand their visibility and influence in society,women’s tennis players take the initiative to show his sexy image,selling body erotic temptation;under the conditions of market economy,the media in order to get traffic and the site’s attention,shooting female athletes sexy parts,focusing on privacy,reflect the media of kitsch.The sixth part is the path selection of the future development of women’s tennis apparel:we must make concerted efforts from athletes,spectators,media and designers in order to develop towards healthy direction.The seventh part concludes and rethinks the argument of the article.