Research On The Development Strategy Of J Company

The purpose of this paper is to present to the development of J company's internal and external environment analysis as the basis,related to the enterprise strategic management theory as the guide,combined with the present situation of copper industry and regional policy,development environment analysis of the company,analyze the company's competitive ability,analysis and forecast,referring to the professional research institutions on the economic situation macro related industry prospects,phase combined with theory and practice,the use of industry competition structure model,PEST analysis and SWOT analysis model,the development strategy of J company at present are analyzed systematically,put forward the strategic development plan and measures of the company in the new period.This paper studies the overall thought,with the rapid development of the national economy and infrastructure,the company's products a single,low added value has become the main factor to restrict the sustainable development of the company,so that J company should take "based on copper,facing Yunnan,the integration of resources,from prospecting,production,processing to sales integrated collaborative development" for the idea,optimize the industrial structure and layout,to extend the industrial chain,diversified development,to create a first-class comprehensive enterprise.Finally,based on the strategic objectives of J company's specific development,the implementation of specific suggestions put forward from aspects of industrial planning and layout,control mode,the operation of the capital,human resource management,information construction and the model of corporate culture,has the actual guiding significance for the development of J company.