LT Company Rural Areas Water Purification Equipment Project Business Plan

Water is the important source in our daily life,drinking water is a basic human survival.In rural areas,safe and healthy water is directly related to the safety,health and quality of the rural masses,and also related to the realization of building a moderately prosperous society and a new socialist countryside goal.Related information showed that there were about 300 million people in the state of unsafe drinking water,accounting for 34 percent of the rural population,of which the central and western regions accounted for 80%.Authoritative data from the Beijing PRC market research Co.showed that the market volume of China's 2015 water purification equipment was nearly 22.8 billion,an increase of 41.1%.growth of The Water purification equipment market size in 2016 was about 30%,reaching to 29.5 billion.According to the PRC,our water purification equipment market was expected up to billion in 2020.Before the next decade,Water purification equipment market is expected to reach market size of several hundred billion,and the rural market will be at least one-third of the total market share,even more than the share of the city.Facing such a urgent and broad market demand,this project provides a good opportunity for LT company in developing rural water project equipment.This Business plan is a research and analysis which based on LT's rural water equipment project,firstly,the company's research background,significance,content,method,technique route and the problem to be solved were described.Secondly,introduced project overview,the positioning and operation mode of LT's rural water equipment project.And then,using what have learned on the MBA curriculum,deeply insights into the LT firm macro environment,industry,competitive environment,internal environment,strengths and weaknesses,market demand analysis,market segmentation,target market selection,development strategy,personnel planning and marketing strategy,and finally,make a analysis of the core analysis project part——financial investment analysis,through profit model of the project,the investment budget,financing plan,project cash flow projections,valuation of investment projects and risk capital exit,and to determine the feasibility of LT's rural water equipment project,and then to provide a reference for the project investment and financing decisions.To minimize risk,by analyzing the risk which the project may face,and make corresponding countermeasures.By make a comprehensive analysis on LT's rural water equipment project,we think either from internal and external environment,market position or project with the potential demand,or from a financial point of view,the project has a high investment value,and the risk can be controlled.Thus,the project of LT company rural water purification equipment is a good worth investing project,which can be invested and long-term holding by investors.