Research On The Marketing Strategy For Water Purification Equipment Of M Company

Along with the deepening of industrialization degree, global water encounteredunprecedented destruction, bring serious negative impact on social residents’ health.Especially under the background of the residents’ living standards are rising, waterpurification equipment market opportunities for development. The21st century, thematerial such as benzene Songhua river water pollution incident, the Huangpu riverdead pig events such as frequent water pollution incident, badly affect societyresidents. At the same time, social residents living standards improve, the growingimportance of a healthy body, water resources become the focus. Under the conditionof water pollution in our country, bottled water and water machine began to occupythe equipment into the ordinary family, the water purification equipment market for Mcompany development laid a solid foundation.Based on M marketing water purification equipment, for example, first of allselected topic background and significance, research methods and researchinnovations, research framework and ideas of the comb, the M company to carry outthe marketing strategy on the background of water purification equipment. At thesame time of water purification equipment and water purification equipment, waterpurification equipment market marketing theory were summarized, for this paper M inwater purification equipment which lay a theoretical foundation for marketing.Secondly, in this paper, the current situation of the development of M company, waterpurification equipment market present situation, the market marketing strategy,marketing present situation has carried on the analysis on the advantages anddisadvantages, and marketing strategy of M company to carry out the waterpurification equipment market environment in the process of making analysis, mainlyfrom the environment, such as the policy environment, competition environment,consumer demand Angle, water purification equipment market marketing strategy foroptimization of M company laid the foundation practices. Finally, this paper M waterpurification equipment market marketing present situation, from the marketingorganization structure, family marketing strategy, marketing strategy, servicemarketing strategy etc. Put forward the corresponding marketing strategy.In this paper, we study pointed out that the development of marketing strategiesfor M water purification equipment by the economic environment, the influence of consumer demand environment, competitive environment. From the environment,consumer demand along with the continuous development of water purificationequipment market, water purification equipment market consumer demand presentsthe trend of diversification, for M company according to different consumer groupsmake different marketing strategy. In this paper, based on this proposed for householdconsumer groups, agencies, consumer groups of differentiation marketing strategy.